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- Discovery Southeast Asia, together with Greenpeace Southeast Asia, launches the #SayNo2Plastics campaign for Earth Day 2022
- A 21-day #SayNo2Plastics challenge by Discovery and Greenpeace calls on fans and on Eco-Warriors across Asia to share their version of sustainable living on social media
- Discovery and Animal Planet programs on how to tackle the human-caused climate crisis, overpopulation and save nature
SINGAPORE - Media OutReach - 20 April 2022 - Discovery Southeast Asia, together with Greenpeace Southeast Asia, launch a #SayNo2Plastics challenge for Earth Day on April 22, 2022. The campaign will shed light on the plastic crisis and invite the wider public to be part of the solution by choosing sustainable alternatives to single-use plastic.
For Earth Day, Discovery and Greenpeace are bringing in environmental advocates from across Asia— Singapore, Malaysia, Philippines, Indonesia, Thailand, and Vietnam to ring in the urgency to act and save the planet. Discovery Channel will also have dedicated TV shows that will echo themes from climate to plastics.
"Single-use plastics pose a major threat to our environment, people and the climate. While used for very short periods, single-use plastic remains in our environment for a long time, polluting ecosystems, harming wildlife and contaminating our food system", said Marian Ledesma, Zero-Waste Campaigner for Greenpeace Southeast Asia-Philippines. "But the problem is bigger than waste because every stage of plastic's lifecycle - from extraction and production all the way to waste disposal - produces carbon emissions, exacerbates social inequalities, and exposes people to toxic pollutants and harmful chemicals. Urgent action on the plastic crisis is necessary to protect the Earth and all living creatures calling it home. Governments and businesses must take measures to drastically reduce plastic production and accelerate the shift to refill and reuse models."
How to participate?
21-day #SayNo2Plastics challenge to fans and the public
For the 21-day #SayNo2Plastics challenge, Discovery and Greenpeace invite the audience to do one, or all, of the following:
- Post a photo of your daily plastic use (count how many plastics you use, if any!)
- Post a photo of your reusables (bottles, bags, cutlery, straws instead of disposables)
- Screenshot and sign this petition
Contestants must use #SayNo2Plastics and #DiscoveryEarthDay and Tag @Discovery_SEAsia and @GreenPeaceSEA on Instagram.
Everyone who participates will be eligible to receive Discovery branded reusable items, such as:
- Discovery collapsible water bottle
- Animal Planet drawstring backpack
- Discovery cutlery set
- TLC microwavable lunchbox
Closing date: 13th May, 2022
Meet Southeast Asia's Sustainability Ambassadors
For the #SayNo2Plastics message around Southeast Asia, Discovery will partner with eco-warriors and sustainability ambassadors from Singapore, Malaysia, the Philippines, Thailand, Indonesia, and Vietnam with local leaders in cross-sections of environmental advocacy to raise awareness about the plastic crisis in this region.
These include Asian star influencers: Liv Golding, Charlotte Mei, Jia En, Melissa Tan, Aishah Jennifer Sinclair, Antoinette Taus, Seri Mizani, Maricel Lukkanit, Cat Trivino, Nadya Hutagalung, Mike Lewis, Rin Rin Marinka and Oz Chanarat.
The eco-warriors will share their story on how they are living sustainably and encourage Discovery viewers to join them on social media in the fight against plastics.
Earth Day Special TV Shows
In celebration of Earth Day 2022 (April 22), Discovery and Animal Planet will be premiering exclusive programs about the growing concerns of overpopulation, loss of biodiversity, and depleting the environment. Discovery will be airing the following:
Endangered: Executive produced and narrated by Ellen DeGeneres. United by the planet's biggest conservation project -- The Red List -- conservation heroes worldwide are risking everything to save giraffes, gorillas, big cats and other endangered wildlife. 18 April, Monday 7:10pm (SEA/PH) 6:10pm (BKK/JKT)
Expedition Deep Ocean: Explorer Victor Vescovo and his team embark on an unprecedented global mission to dive to the deepest points of all five oceans, a feat no one has ever achieved. 20-24 April Wed-Sun 7:10pm (SEA/PH) 6:10pm (BKK/JKT)
Chasing Ocean Giants: From Oscar-winning director James Reed, adventurer Patrick Dykstra goes to the ends of the earth in pursuit of close encounters with the largest and most elusive ocean giants on the planet. 20-24 April Wed-Sun 8:15 pm (SEA/PH) 7:15 pm (BKK/JKT)
First To The Top Of The World: It starts like a bad joke -- an insurance salesman and a doctor walk into a bar -- but this epic, true story ends with the most unlikely team of explorers re-writing the history books by becoming the first people actually to reach the North Pole. 19 April Tuesday, 7:10pm (SEA/PH) 6:10pm (BKK/JKT)
Animal Planet will be airing the following shows:
Endangered: United by the planet's biggest conservation project -- The Red List -- conservation heroes worldwide are risking everything to save giraffes, gorillas, big cats and other endangered wildlife. 22 April Monday, 7:00pm (SEA/PH) 6:00pm (BKK/JKT)
The Last Unknown: Acclaimed Nature Photographer Ian Shive embarks on a high-stakes ride to the farthest edge of our planet, uncovering the mysteries of America's vastly unexplored National Wildlife Refuge System and one of the least known national parks. 22 April Monday, 9:00pm (SEA/PH) 8:00pm (BKK/JKT)
Notes to editors
Hashtags: #SayNo2Plastics #DiscoveryEarthDay
Social Media: @Discovery_SEASIA (IG) @DiscoverySEAsia (FB)
Campaign URL: www.discoveryearthday.com
Launch date: April 22, 2022
Earth Day #SayNo2Plastics Video: here
Earth Day Stunt Promo (Discovery): here
Endangered Promo (AP): here
The Last Unknown (AP): here
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05 May 2022
25 April 2022