Midea Comes Onboard the AFF Suzuki Cup 2020 as Official Sponsor
Enabling 492 million Fans in Southeast Asia to Enjoy the Region’s Premier Football Tournament at Home
CHINA - Media OutReach - 22 September
2021 - Midea, one of the world's leading home appliances producers,
has announced its official sponsorship of the ASEAN Football Federation (AFF)
Football Championship, also known as the AFF Suzuki Cup 2020, on the day of the
official draw. Through supporting millions of football fans to enjoy the
matches at home, this partnership is the latest move from Midea to demonstrate
its ongoing commitment to Southeast Asian markets.
"We are delighted to showcase our
commitment to accelerating growth and development in Southeast Asia through
enabling millions of football fans to enjoy the AFF Suzuki Cup, one of the most
successful football tournaments at home. At Midea, we are committed to
integrate the world and inspire the future. Apart from bolstering our brand presence
around the region, we also look forward to igniting excitement and bringing
people together during this unprecedented time," said Jackie Huang, General
Manager of Asia & Pacific at Midea Group's International Business Division.
Fandi Ahmad, the
Singapore football legend, at the Midea sponsored pre-draw show
Due to the pandemic, the tournament has
been rescheduled from last year to take place between December 5, 2021 and January
1, 2022. The official draw took place virtually, which spilt ten qualified
countries into two groups. Group A: Thailand, Myanmar, Philippines, Singapore,
and QR winner (Timor-Leste or Brunei Darussalam.) Group B: Vietnam, Malaysia, Indonesia, Cambodia, and Laos.
Each country will host a minimum of two matches and a maximum of four if they
are able to make it to the Finals. The top two teams from each group will
advance to Semi-Finals and Finals.
As the official sponsor, Midea supported
a short pre-and post-official draw show at the tournament. Fandi Ahmad, the
Singapore football legend, shared his insights into the tournament history and made
predictions for some of the upcoming matches in December.
In addition to the shows, Midea will have
significant brand exposures and fan engagement opportunities across the region
through the sponsorship. The Midea brand will be featured on a series of
promotional collaterals and platforms, including the tournament's digital
channels, official tournament materials, in-stadia TV commercials, and perimeter
advertising boards in every stadium where a match is held. It will provide
Midea with plenty of opportunities to showcase its brand and engage with
millions of football fans across the ASEAN markets.
Major General Khiev Sameth, AFF
President,shared, "We are thrilled to welcome Midea to join us in
bringing the game to millions of football fans this year. AFF is devoted to
supporting brands to expand their reach and exposure as we enable them to
empower football fans with the spirit of unity and passion. We strive to
support Midea in fostering connections to create an extraordinary viewing
experience for fans around the region at the tournament."
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About AFF Suzuki Cup
The AFF Suzuki Cup is a biennial
football competition organised by the ASEAN Football Federation (AFF),
accredited by FIFA, and contested by the national 'A' teams of Southeast Asia.
In 2020, the 13th edition of the AFF
Suzuki Cup will continue the format where 10 qualified teams will be split into
two groups of five and play a round robin system, with each team playing four
fixtures. The format of the knockout round remains unchanged, with semi-finals
and the final played on two-leg format.
ASEAN Football Federation comprises 12 Member Associations. The main objectives
of the ASEAN Football Federation are to develop football in ASEAN through its
activities, courses and competitions, to continue to nurture the AFF Suzuki Cup
as the premier Football Tournament in Asia and to foster closer relationships
between Member Associations in ASEAN and the Regional Federations across Asia.
Midea is one of over 10 brands within
the home appliance business of Midea Group – a leading global high-technology
company ranked #288 at 2021's Global Fortune 500. Midea Group's business goes
beyond home appliances and comprises business pillars like Smart Home, Electro-Mechanical,
HVAC & Building Technologies, Robotics & Automation, as well as Digital
Innovation. All businesses of Midea Group are striving for one credo:
Midea Home Appliances brand offers one
of the world's most comprehensive product ranges in the home appliance
industry, specializing in air-treatment (commercial and residential air
conditioning solutions), refrigeration, laundry, large kitchen and cooking
appliances, small kitchen appliances, water appliances, floor care and
Midea believes in providing
surprisingly-friendly solutions by adopting a consumer-centric and
problem-solving approach. Going above and beyond for the future, constantly
exploring and inventing to meet the ever-changing demand of our consumers.
Midea is, among many others, the
world's #1 Air Treatment Brand , the world's #1 Small
Cooking Appliances Brand , the world's #1 Air Coolers Brand ,
the world's #1 Cooling Fans Brand , and the world's #1 Rice
Cookers Brand .
Midea's globally 34 production centers
and over 150,000 employees in more than 200 countries and regions generated an
annual revenue of more than USD 41.4 billion in 2020. Midea's 28 worldwide
innovation centers and the strong commitment to R&D have resulted in more
than 62,000 authorized patents to-date.