SINGAPORE
- Media OutReach - 15 October 2021 - AkzoNobel announces the
launch of its new Dulux Wash & Wear Anti-Viral paint today. The new range
adds to Dulux's existing interior washable paint portfolio as an improved
variation of the Wash & Wear range that comes with the proprietary
KidProof+ Technology, and an added layer of anti-viral protection from the
Silver Ion Technology™. The Wash & Wear Anti-Viral paint will be available
for purchase at all leading paint stores across the country from October 18 onwards.
The world has been spending
considerably more time in their own houses, and Singapore is no exception. As a
"man's home is his castle", and in the current pandemic climate, it is
expected that many consumers have become more mindful of cleanliness and
hygiene, especially so for parents with young children. Beyond commonly used
items such as tables, doorknobs, remote controls, and cushions, viruses and
bacteria are also often present on inconspicuous places such as the walls. With
the introduction of Dulux Wash and Wear Anti-Viral's new proposition, the added
protection against viruses provides for a safer environment, enabling parents
to have less worries and sleep better at night.
Powered by Silver Ion Technology™, the Wash and
Wear Anti-Viral comes with an added benefit of
anti-virus property that helps to effectively work against certain viruses such as the human coronavirus NL-63
virus1. In addition to the
anti-viral properties, its KidProof+ Technology offers a higher level of
protection against tough stains and helps make cleaning common household stains
on walls easy as it delays stains from penetrating further into the paint film,
while aiding to inhibit growth of bacteria2 on walls.
"At AkzoNobel, we are constantly on the lookout for
technologies to push the boundaries in safeguarding spaces and enhancing lives
through paint. As the importance of health and wellness gains traction in a
post-pandemic world, I am proud that our new Dulux Wash & Wear Anti-Viral
can support that vision by protecting our consumers starting from the four
walls of their homes," shares David Teng, Commercial Director SEAP at AkzoNobel
Decorative Paints.
The new Dulux Wash & Wear Anti-Viral paint is a
new product proposition that provides two-pronged peace-of-mind for parents.
The Wash & Wear proposition continues to reinforce children's creativity
and fun activities without the worry of leaving unsightly stains. And now the
new added value helps to actively protect the whole family against unseen
viruses and bacteria.
Dulux Wash & Wear Anti-Viral range comes with
ColourguardTM Technology, which helps walls to remain vibrant for
longer. There are more than 2,000 colour options to choose from. Visit www.dulux.com.sg for more product information and colour inspiration.
1 Anti-virus
performance
*
Effective against human coronavirus NL-63 (99% efficacy) - with 30 min of
exposure on the painted surface (based on certificate of
analysis
issued by IMSL UK)
* This
is NOT tested for coronavirus disease 2019 (COVID-19)
* Virus and bacteria can also spread through other
external/Internal surfaces.
2 Anti-bacteria
performance
* Dulux EasyClean has been tested against 6 types
of bacteria as per TUV-JIS Z 2801 test method. Dulux EasyClean sample was found
to meet the anti-bacterial performance requirements for the following set of
bacteria:
- Pseudomonas aeruginosa (ATCC 9027)
- Staphylococcus aureus (ATCC 6538P)
- Bacillus subtilis (ATC 6633)
- Salmonella typhimurium (ATCC 14028)
- MRSA (NCTC 12493)
- Escherichia coli (ATCC 8739)
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