MANILA, PHILIPPINES - Media OutReach - 1 December 2021 - The Philippines is the most
receptive market for secondhand goods in the Greater Southeast Asian region.
This is one of the findings in the inaugural Carousell Recommerce Index (2021
report), a Carousell Green initiative that highlights the importance of sustainability
and recommerce in the region. The report is part of several programs organized
by Carousell Group, the leading classifieds
group in Greater Southeast Asia, to help address the issue of overconsumption
and covers findings from four Carousell Group brands namely Carousell, Chợ Tốt,
Mudah.my and OneKyat, across eight markets - Hong Kong, Indonesia, Malaysia,
Myanmar, the Philippines, Singapore, Taiwan and Vietnam, involving over 3,000 buyers
Recommerce refers to the
selling and buying of previously-owned products, including both new and used in
condition. In the Philippines,
92% of consumers responded that they've bought secondhand items including
unused and brand-new items by casual everyday sellers. This is the highest
among all Carousell Group markets. It was shown that 58% percent of Filipino
online consumers are most comfortable buying
secondhand apparel, while 75% of Filipino merchants choose to sell secondhand
When it comes
to buying secondhand items, 74% of Filipino consumers prefer purchasing secondhand items due to their
affordable price, while 72% of consumers who have never bought a secondhand
item said that having authentication and warranty of products will
motivate them to buy secondhand items.
Regionally, consumers had
an estimated 102,556 unwanted items at home that could be sold. The Philippines
is one of the markets that had the most users forecasting 100 unwanted items to
sell, and tied with Hong Kong in third place for the highest average items per
user at 43 unwanted items. While most consumers estimated earning between PHP
2,501 to PHP 5,000 for selling their unwanted items, 11% believed they could
earn more than PHP 35,0000.
study revealed that while Women's Fashion has held a steady
position at the top category for secondhand items on Carousell Philippines,
Men's Fashion and Hobbies & Toys climbed the charts in 2020 to be in second
and third place respectively. T-Shirts & Polo Shirts saw the most interest
for Men's Fashion, while the demand for Children's Books was the highest in
Hobbies & Toys. The top categories for supply are similar,
with secondhand cars breaking out into third place. Listing views for used
cars rose by 37% during the pandemic.
"Recommerce offers the second-best sustainable option by extending the
life cycle of each garment and material,
keeping it out of landfills, and replacing the need to produce new items, and limiting consumption," said Ralph Garcia, Country MarketingHead, Carousell Philippines. "Since the pandemic
drastically changed consumer behavior in the past months, we came up with
the Carousell Recommerce Index to find out where we are now, and what we
can do to encourage Filipinos to consider buying secondhand as their
first choice to promote a circular economy and encourage them to practice
a more sustainable lifestyle."
growing support for recommerce across the regions, there are still buyers who
are hesitant to purchase secondhand items because they find it difficult to
ascertain the quality of a product. In the autos category in Carousell
Philippines, this has been circumvented with the launch of Carousell Autos
"Inspected" feature which is available to all buyers for free to provide them
with confidence and peace of mind when searching for vehicles in the Carousell
platform. Carousell will continue to be a gateway for
anyone to contribute to the circular economy, encouraging consumers to take
their first steps towards more sustainable lifestyles.
Co-founder, Carousell Group said, "As a pioneer for mobile classifieds in the
region, Carousell Group has been constantly working to remove friction and
enable secure, seamless transactions. With the use of AI and data, we have been
focused on accelerating our recommerce leadership in the region to make buying
secondhand trusted and convenient. This, in turn, will help to solve the
meaningful problem of overconsumption with recommerce and thus make secondhand
the first choice for consumers."
Recommerce Index (2021 Report) is available for download here.