FIRE FIT announces opening of exciting new boutique fitness concept in Abu Dhabi
ABU DHABI, UAE - Media OutReach - 28 November 2021 - Partners
Walid Khoury and Ahmad Alhonjol today announced the completion of an agreement
that will bring FIRE FIT's new and exciting boutique fitness experience to the
United Arab Emirates, which is sure to set the local fitness scene alight.
Scheduled to open its doors at Marina Square, Reem Island in the first quarter
of 2022, the two-studio boutique gym will offer a number of Signature
programmes across several modalities including boxing, strength and HIIT
training in addition to a specialist personal training studio.
FIRE FIT makes its debut in Abu
Dhabi as a result of a licensing agreement between Evolution Wellness Group (Evolution Wellness),
Asia's leading fitness and wellness group, and Messrs. Khoury & Alhonjol.
The agreement provides exclusive rights to open FIRE FIT boutique gyms
throughout Abu Dhabi, beginning with the initial development of a flagship location
on Reem Island.
Walid Khoury said: "We are
delighted to partner with Evolution Wellness Group in this venture and begin
our fitness business aspirations. The UAE fitness landscape has experienced
substantial growth especially in the last decade, owing to growing awareness
and consciousness about the need to lead an active lifestyle not just for good
health but for overall quality of life, and we feel that there is a lot of
opportunity to add vibrancy to the Abu Dhabi fitness scene." Ahmad Alhonjol
added: "Having been on the lookout for the right experiential boutique fitness
concept for some time, the FIRE FIT brand was the only option that ticked every
box for us, because it allows us to deliver a range of specialist classes in
dedicated studios, all at the one location, meaning we have maximum market
appeal. Along with the personal training option, we feel these unique selling
points are the perfect opportunity for Abu Dhabi."
"Evolution Wellness is
proud to be continuing our growth plans through the realization of licensing
strategies for our premium boutique brand by partnering with such a great team
in the UAE. The unique FIRE FIT proposition and extensive support structure
allows us to successfully scale around the world at rapid pace. The conclusion
of our agreement with Ahmad and Walid is just the start of our Middle East
expansion," said Nad Myan, Director of Growth & Innovation, Evolution
FIRE FIT Abu Dhabi will
introduce fitness fans to a number of proprietary Signature programmes, namely:
Forge that body you want
with this powerful 45 minutes of strength training and HIIT session. Equipment,
bodyweight and whatever it takes to get your muscles working and you walking
out stronger, bolder. Class format has all participants performing the same
moves at the same time with heart rate data feedback.
Fight club meets night club.
It's all the power of old school kickboxing, drilled and skilled in a
high-energy, high intensity group atmosphere. So tick off that cardio workout
and FIRE off that stress relief in just one 45-minute session. Each participant
works on their own bag for the entire session with both bag data and heart rate
Ignite a real change with
FIRE Revolution. We've tailored this 45-minute high-intensity programme to help
you spark your FIRE with 3 fiery boosts. First off, the tech. At Revolution,
you'll work out with our smart fitness reader that accurately tracks your heart
rate and your progress. Secondly, no class is ever the same. Each time you show
up, it's a different workout to get you fired up. Lastly, you're never alone.
REVOLUTION is all about the community, grinding and sweating together. With a
combo like that, there's no doubt you'll have a blazing time.
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About FIRE Fit
Fit aspires to be the world's hottest boutique gym brand whose workouts promise
to fire you up so you can take on life's challenges with guns blazing. Our
inspiring Rockstar trainers deliver some of the most innovative fitness class
experiences within a boutique gym environment in the market today, designed to
forge, sculpt and shape everybody. Start
living a life on FIRE – visit https://www.firefitstudios.ae/
The FIRE Fit brand is owned by Evolution Wellness
Group, Asia's leading health and wellness group, and is available to license.
Enquire at https://www.firefitgroup.com
Evolution Wellness Group
Established in 2017, Evolution Wellness is Asia's
leading health and wellness group with a vision to build a comprehensive
wellness ecosystem. Its diverse portfolio of highly complementary brands spans
the spectrum of fitness offerings from high value low price (HVLP), to full
service and premium boutique gyms, virtual fitness, connected fitness, wellness
and a subscription-based SaaS membership management system.
Besides its core business as owner and operator of
Asia's largest network of wholly- owned fitness clubs, Evolution Wellness also
offers an attractive licensing programme for its HVLP brand GoFit and premium
boutique brand FIRE Fitness, joint venture opportunities and management
consultancy for its wellness brand, Fivelements.