Mira Place「Jingle All The Rail」- Embark on a Christmas Journey of Beauty & Gourmet at a European Christmas Train Station
Partnering No.1 French
Champagne to present the first 4m tall G. H. Mumm champagne Christmas tree in
Hong Kong
Check-in to win a Staycation and Spend HK$100 to drive the Beauty /
Gourmet Express to win prizes
Support Food Angel to spread love during
Christmas
HONG KONG SAR - Media
OutReach - 2 December
2021 - Embark on a Christmas journey at the romantic European Christmas
train station - "Jingle All The Rail" at Mira Place from November 12, 2021 to
January 2, 2022! The magical check-in spots will definitely let you fully
indulge in the European Christmas atmosphere, including the Christmas steam
train, the 7-meter tall ticket office with a dreamy mirror room, and the exclusive
collaboration with No. 1 French champagne brand G. H. Mumm for the first
4-meter tall Champagne Christmas Tree in Hong Kong. During the Christmas
campaign period, spend HK$100 to drive the Beauty / Gourmet Express to win more
than 4,000 beauty and gourmet rewards, and enjoy Christmas offers up to 50% off
across the mall, to embark on a "Christmas Journey
of Beauty & Gourmet" with your family and loved ones. Meanwhile, you can also dine at Mira
Place to support Food Angel on meal boxes donation!
3 Instagrammable
Check-in Spots and Music Light Show to Check-in and Win a Staycation
"Jingle All The Rail" creates three mesmerizing check-in spots
for you to take selfies under the elegant lightings and experience the magical
Christmas journey at the interactive train. The classic European Christmas
train station and the nostalgic steam train at atrium will definitely take you
to a romantic trip in Europe. Every 15 minutes, the "Jingle
All The Rail" music light show will present a symphony of lights and
Christmas rhythms together with the decorations, Jingle Bells and LED screens
at atrium, allow you to indulge in every glittering moments with your beloved
ones.
From November 12, 2021 to January 2, 2022, stand a chance to win a
Staycation by taking pictures at the train station, share
it on Instagram and complete specified steps! Photos with the strongest festive
vibes will stand a
chance to win exciting prizes! The Check-in Master Award will come with a "Beauty & Gourmet staycation" at The Mira Hong Kong (Valued
at HK$6,800; inclusive of One-night stay at The Mira Hong Kong, Tasting Set
Dinner at Cuisines Cuisine, Buffet Breakfast at Yamm and Spa Package at MiraSpa),
other wonderful prizes including INGRID MILLET's Hyalurone B5 Moisturizing
Treatment and Micellar Cleansing Water set with a G. H. Mumm GRAND CORDON
champagne. Stay tuned for further announcement on Mira Place website.
Begin your Christmas journey at the 7-meter-tall
shimmering ticket office that combined European architectural features and
romantic light projection, and enjoy the bliss and happiness brought by the giant
Jingle bell on the top of the ticket office. Remember to get in the ticket
office to experience the brilliant and glittering mirror room! The glamourous
light projection and reflections created a colorful kaleidoscope filled with
sparkling Christmas vibes, and provide a perfect backdrop for selfies!
2nd Stop: Classic "Dream Express"
Get on the nostalgic "Mira Place Dream Express" to explore the
beautiful scenery in the European Christmas Market! You can also become a Train
Captain by honking the horn at Captain's control room, or become a Train
Attendant to ring the bell at the back of the control room, to experience the
real "Jingle All The Rail"!
3rd Stop: 4m tall G. H. Mumm Champagne Christmas Tree from
France
This Christmas, Mira Place has
exclusively teamed up with G. H. Mumm, No.1 French champagne brand with a
history of nearly two centuries, to present the first 4-meter tall 10-layer
champagne Christmas tree made with more than 350 bottles of G. H. Mumm GRAND
CORDON champagne in Hong Kong! Complete the "Jingle All The Rail" journey and
get a G. H. Mumm Champagne for Christmas parties at a limited discount at Ponti
Wine Cellars next to the atrium, will definitely make your Christmas even
merrier.
Spend HK$100 to drive the Beauty
/ Gourmet Express and Stand 100% chance to win rewards
The"Beauty/
Gourmet Express" will depart at different hours, giving away more than 4,000
wonderful beauty or gourmet rewards! Mira Place members who spend e-money for a
single purchase of HK$100 or more can drive the "Searching for
Beauty" / "Seeking for Savory" train in the atrium with the
receipts, and receive instant rewards according to the driving distance.
Everyone stands 100% chance to get a prize! The one with the longest distance
may even win the hotel stay at The Mira Hong Kong with a
bottle of G. H. Mumm GRAND CORDON champagne!
Beauty Express – Departing at
12/2/4/6/8PM every day
Limited Prizes
DermaElements Dermatology Aftercare Neck Mask
Loshi Moisturizing mask & Facial cleanser set
Tokyo Lifestyle HK$50 cash voucher
Gourmet Express – Departing at 1/3/5/7PM
every day
Limited Prizes
Sun Tong Lok XO Sauce
NICHIGYU HK$50 cash voucher
Mike's Chicken Portugal Portuguese Special Galao Coffee Voucher (Paper Cup)
"A Journey of Sharing" – Spread love
during the festive season
Mira Place has been dedicated to engage on
community support and contribute towards sustainable development in all
aspects. Spend HK$400 or above at any restaurants at the mall during the
Christmas campaign period, Mira Place will donate to support Food Angel on
giving out meal boxes, to contributes to the well-being of the community and
help those in need.
"A Journey of Surprises" – Christmas
offers up 50% off & Members-exclusive Christmas Rewards
During the Christmas campaign period, tenants
across the mall will provide Christmas offers up to 50% off, including COACH selected products up to 50% off, FUTAGO Japan limited
Christmas gift box up to 20% off, ghd desire limited edition series and desire
festival set up to 22% off and other wonderful offers, for you and your loved ones to have a joyous and rewarding Christmas! Mira
Place members can also enjoy an array of Christmas exclusive privileges, and redeem
a series of exclusive Christmas gifts with bonus points.
(Please refer to Appendix 1 for the Christmas
offers of selected merchants)
【Rewards 1】Mira Pine exclusive – Complimentary G. H. Mumm GRAND CORDON Champagne upon
any purchase
Mira Pine members will be entitled to receive one complimentary
bottle of G. H. Mumm GRAND CORDON Champagne upon any purchase during the
Christmas campaign period. Each member can enjoy the reward once, limited
quantities while stocks last.
Redemption location: Mira Place 1 Concierge
【Rewards 2】Mira Pine and Mira Green members – Selected Christmas Gifts for Redemption*
G. H. Mumm Champagne tasting experience
Loshi Christmas wreath workshop
ghd 20-minute free professional hair styling service
*For
details of the full list of gifts available for redemption, please click here to visit the Mira Place website. All gifts
are in limited quantities, while stocks last.
Mira Place「Jingle
All The Rail」Christmas
Campaign Details
Date: From
November 12, 2021 to January 2, 2022
Time: 10AM to 9PM
Venue: Atrium,
Mira Place 1
Appendix I:Mira Place's
Christmas offers of selected merchants
For more merchant offers, please refer to Mira
Place website.
Merchant:COACH
Selected items as low as half price
Merchant:ghd
ghd desire limited edition series and desire
festival set
Up to 22% off
Merchant:Carte Blanche
Utowa OV series products buy one get one free
Merchant:Kesalan Patharan
Beauty Collection
Original price: HK$1,540
Special price: HK$820
(Limited to 30 pieces)
Merchant:FUTAGO
Limited Japan Christmas Gift Set 20% off
Original price: HK$4,550
Special price: HK$3,640
Merchant:ARTE Madrid
1 exquisite ARTE Christmas bracelet for an
expenditure of HK$3,800 or above;
2 exquisite ARTE Christmas bracelets for an
expenditure of HK$6,800 or above
Merchant:DermaElements
Free Designated Extract Set (6 pcs) upon
purchase of any Extract Set (12 pcs) Original
price: HK$5,440
Special price: HK$2,880
(must register as DermaElements member)
Merchant:6IXTY 8IGHT
Half price for selected designated bras
Original price: HK$79-$299
Special price: HK$39.9-$99.9
(Limited to 40 pieces each)
Merchant:OUT OF COLOURS
Any 4 lip glosses
Special price: HK$258
(Only applicable to the WETSHINE and
SHIMMERLUST series, until December 31st)
Merchant:Nail Nail
2-color manicure discount
Original price: HK$470
Special price: HK$350
Merchant:Tokyo Lifestyle
HK$50 discount upon purchase of 2 iskinclock
items
(December
1st to 31st)
Merchant:Loshi
Loshi Christmas Limited Set
Original price: HK$199
Special price: HK$88
(Limited to 50 pieces)
Merchant:Ponti Wine Cellars
Eisch Selected Wine
Sets from Germany
and selected items
as low as half price
Merchant:Blanc des Vosges
1 free towel with embroidered letters upon a
purchase of HK$1,000 or above
(Up to 2 embroidered letters)
Merchant:FnH Keto Diet
Ketogenic Christmas Gift Box
Original price: HK$580
Special price: HK$338
(Limited to 100 pieces)
Merchant:Bairro à Portuguesa
Buy one get one free "Portuguese canned
sardines" exclusively for Mira Place members
Average: HK$65 per one
(Limited to 50 pieces)
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About G. H. Mumm
Mumm is part of Martell
Mumm Perrier-Jouët, the prestigious cognac and champagne business of Pernod
Ricard, the world's number 2 in wines and spirits. With its distinguished
heritage dating back to 1827, Mumm is the leading international champagne House
in France and third worldwide*. Mumm Grand Cordon pays tribute to the iconic
red sash – indented in the glass as part of a whole series of innovations. The
revolutionary bottle is the perfect embodiment of the spirit of the House
associated with audacious challenges and ground-breaking endeavors.
*According to IWSR volumes 2016
About Mira Place
As a shopping, dining and business hub, Mira Place
is owned and operated under the listed company, Miramar Group. It enlivens the
prime frontage on Nathan Road. Complete with 500,000 sq ft of retail space,
700,000 sq ft of Grade-A office space and 5-star hotel The Mira Hong Kong, Mira
Place covers about 2,000,000 square feet and boasts shopping, dining, working
and entertainment all under one roof. Home to more than 150 upscale lifestyle
stores, from renowned international brands to fashion-forward Asian labels,
Mira Place is also a foodie paradise with 40 restaurants and cafes, including
Michelin starred and recommended eateries.