HO CHI MINH CITY, VIETNAM - Media OutReach - 5 July 2021 - AIA Vietnam and Tiki are delighted to announce an agreement to form Vietnam's
first comprehensive exclusive partnership between a life insurer and a digital
platform, aimed at helping Vietnamese families live Healthier, Longer, Better
AIA Vietnam and Tiki will jointly explore collaboration opportunities to meet the diverse and increasing financial needs of Vietnamese people.
Under the terms of the 10-year
agreement, which remains subject to the satisfaction of certain conditions
precedent, AIA Vietnam will become Tiki's exclusive insurance partner, enabling
Tiki's millions of customers to gain access to highly relevant life and health
insurance solutions via Tiki's leading e-commerce platform. AIA Vietnam and
Tiki will also jointly explore collaboration opportunities to meet the diverse
and increasing financial needs of Vietnamese people.
The AIA Vietnam-Tiki
partnership represents a new form of collaboration between insurers and
e-commerce players, offering unique lifestyle propositions, through an
innovative, customer-centric distribution model.
By leveraging AIA's omnichannel distribution and leading technology capabilities, alongside Tiki's leading all-in-one
e-commerce platform, this partnership offers significant potential for
AIA Vietnam and Tiki to build long term relationships with even more customers across Vietnam.
Mr. Wayne Besant, Chief Executive Officer
of AIAVietnam, said, "This
unique and first to market partnership
starts a new era of personal life insurance in
united by a shared vision to deliver seamless health and protection to
Vietnamese families, we will focus on
three distinct areas: Lifestyle benefits and innovative distribution; distinctive digital health & wellness offerings and other financial & e-commerce
propositions. We believe with Tiki's existing assets and market leadership, we can
bring an accessible and enhanced customer service proposition to make a
positive difference in the lives of the people of Việt Nam. We are very excited
AIA's Vietnam's market leadership and work together with our partner, Tiki.
we are committed to our Purpose of helping people live Healthier, Longer,
Better lives. For the first time, we will offer bite-size protection and
lifestyle-related products on the Tiki platform. Through this digitally-driven partnership,
we will offer products tailored to customers' life stages – building on the proven
track record we have created thanks to our strong Agency force and
Thai Son, Founder and CEO of Tiki, said, "Insurance is a great way to take care of oneself and one's family
and help society at the same time. Partnering with a global leader like AIA allows us to embrace
that vision by creating personalized life and health insurance solutions for
everyone, every need and every circumstance in a seamless, digital-first
experience on our platform. This strategic partnership combines fuses AIA's
world-class expertise in insurance and Tiki's deep, hyper-local understanding
of Vietnamese consumers to create what we hope to be the simplest, hassle-free
online insurance shopping experience."