KUALA
LUMPUR, MALAYSIA - Media OutReach - 27 May 2021 - Emissary
Capital, a boutique investment firm focusing on ASEAN, and GrowthX, a Silicon
Valley-based venture capital fund and go-to-market accelerator, today announced
their partnership to launch MXP Online - the GrowthX Go-to-Market Accelerator -
across ASEAN.
MXP Online is
a go-to-market accelerator program designed to give companies the processes and
knowledge frameworks to accelerate their businesses/products towards effective
market fit. This allows businesses to generate revenues and profits faster
through products that are better suited to the markets they are addressing. This
is a skillset often overlooked by most accelerator programs that tend to focus
little on market-based curriculums. This is also a crucial skillset for
businesses operating in the ASEAN region that is renowned for high levels of
market fragmentation and where businesses may need to re-develop market fit
multiple times across their regional expansion.
The program has been exclusively developed by
the team at GrowthX, utilizing their unmatched industry experience and decades of working with founders around the world.
"Emissary Capital is the perfect partner for
GrowthX across the ASEAN region, as we both share the core belief that
entrepreneurism can fuel the economy and create jobs when capital is combined
with go-to-market expertise," says Andrew Goldner, the CEO and a Founding
Partner of GrowthX.
According to Erman Akinci, a founder of
Emissary Capital, "Our partnership with GrowthX enables our founders to have an
unfair advantage against most other founders around the region: That is a clearer
path to customers, revenue and profit! And the ability to effectively replicate
that process across multiple markets in ASEAN. As investors who are also on the
inside, helping our founders go to market it also allows us to generate unique
insights that help us make better, more informed investment decisions."
Through their partnership, Emissary Capital
entrepreneurs will have access to live coaching, on-demand training and
interactive playbooks focused exclusively on helping them win customers, grow
revenue and find product-market fit. "We are determined to drive the regional
economy forward, and that means not only funding entrepreneurship, but also
preparing founders to go to market with the same intent and training that they
have been prepared to go to product," says Mr. Akinci.
The accelerator program is also expected to
benefit the investee companies of the Emissary Capital Growth Fund 1. L.P. The
program will be deployed via a knowledge sharing program that will see top
industry experts with deep knowledge coach and mentor the founders of the
investee companies. The growth-stage fund is part of the RM1.2 billion Dana
Penjana Nasional program, an initiative of the Government of Malaysia to bridge
the funding gap by incentivizing private capital across the whole venture
capital life cycle, facilitate the growth of innovative start-ups and
accelerate Malaysia's economic recovery.
Founders find product-market fit, and Emissary
Capital identifies, qualifies and earns top investment opportunities. It's a
win-win for Malaysia and ASEAN!
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