Experience a Special Loving Mother’s Day with JMC Wild Forest and Watoto
HONG KONG SAR - Media OutReach - 5 May 2021 - Local
health food brand JMC Wild Forest collaborates with African childcare ministry
organization Watoto, hoping to awaken the public's attention to vulnerable
women and orphans in Africa.
Jannie,
the founder of JMC, hopes to awaken more people to care about the needs of
disadvantaged women and children in Africa through the collaboration with
Watoto.
JMC Wild Forest is a local shop in Hong
Kong that offers delicious healthy and natural foods from Europe. The initial
idea for Jannie to start JMC is originated from her experiences in sharing
natural food from Europe with her family and friends. JMC Wild Forest travels
to Europe and searches for products, bringing before Hong Kong and Macau people
quality and reasonably priced natural products from Europe.
In addition to carefully operating a small
store, JMC also pays great attention to social responsibility. Following the
Christmas "Share the Joy · Love Donation" event in December 2020, part of the
revenue during the event period has been donated to children from local
grass-roots families to make their wishes come true. This year, JMC contributes
their Hédène honey to
join with Watoto to launch a Mother's Day Gift Set, hoping to take this
meaningful event to awaken more people to care about the needs of disadvantaged
women and orphans in Africa and learn about Watoto's ministry!
Caring for those in need
JMC Wild Forest has always dedicate their
efforts to take care of customers, and they also understand that it should give
back to the society.
Jannie, the founder of JMC, learned about
the situation in Uganda from a friend and sighed with sadness. She hopes to
make a contribution within her ability for the needy women and children in
Uganda.
"Uganda
is not a country that has attracted the attention of Hong Kong people. We may
know that Uganda is a poor country, but we seldom know much about their real
situation. Learning about Watoto's different campaigns in Uganda, including
Watoto Children's Village, Neighbourhood Project, Sustainability Project, etc.
to help thousands of women and children who have suffered from injustice, I am
deeply moved," shared Jannie.
Every year in the past, Watoto Children's
Choir would come to Hong Kong to perform, so that friends who did not know
about Watoto could learn about Watoto's ministry in Africa. Unfortunately,
since the outbreak of the pandemic, the Choir was not able to visit. Therefore,
on Mother's Day this year, JMC is glad to launch a Mother's Day Gift Set with
Watoto, hoping to awaken everyone's attention vulnerable African women and
children. For every set sold in this event, JMC will donate a large part to
Watoto for multiple purposes.
Uganda in Brief
Uganda is a landlocked country located in
eastern Africa[1]. Here, there are countless single-parent women. Most of them
have unfortunately contracted AIDS, were abandoned by their husbands, and were
unable to raise their children due to severe financial burdens. [2] Most
mothers are under 30 and have more than 3 children. Many children died of illness
or hunger on the streets without being cared for.
Gender equality is not easy in Uganda.
Women lack education and functional training, and often use temporary jobs to
support their families. However, once they become pregnant, many men may not be
able to take responsibility and just leave. Single mothers have to bear all the
responsibilities of supporting the family. Even, we women regard it as a
monthly affair, which is embarrassing for women in Africa. Many women cannot
afford the monthly sanitary napkins, and can only sit on the sand during
menstruation, secretly burying blood stains. [4]
Changing the lives of vulnerable women
and orphans
Jannie, the founder of JMC, hopes to awaken
more people to care about the needs of disadvantaged women and children in
Africa through the cooperation with Watoto.
Watoto is committed to providing children
in need to live in a safe and warm home, and to provide comprehensive care for
these vulnerable orphans. They can enter the Watoto Children's Village when
they are about two years old and live with seven other brothers and sisters. Watoto
also allows them to go to school and receive quality education. There are also
clinics in the village to provide medical services.
The most marginalised and wounded people in
Africa are women. Left abandoned or widowed, many victims of sex trafficking
and HIV+, they are destitute fearing that their children will soon join the
ranks of Africa's countless orphans.
Through Watoto Neighbourhood, women who bear the brunt of these horrific
injustices are supported with housing, healthcare support, employment and
education for their children. As Watoto embrace them by meeting their essential
needs and empower them to take care of their own families, the whole community is
transforming as well.
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About JMC Wild Forest
JMC's
brand vision is brand vision is to lead a natural life. They strictly select
each brand and product. What they choose and sell is the food we eat with
someone they love every day. Their product requirements are 100% natural,
no artificial additives such as colouring, preservatives or antibiotics, non-GMO
(Genetically Modified Organism) and made of wild or naturally and
sustainably grown food.
At JMC
Wild Forest, customers can find the Finnish berry powder from Arctic Power
Berries, such as blackcurrant powder, blueberry powder, sea buckthorn powder,
etc.; Poikain Parhaat's freeze-dried berries with no additives from Finland;
the symbol of French taste and gourmet – French Grand Cru Honey by Hédène that
appears to great chefs in gastronomy including but not limited to: acacia honey
from Burgundy, lavender honey from Luberon in Provence, rosemary honey from
Languedoc in South France, etc.; and also a series of Gluten-free ingredients!
Watoto is an holistic care programme that
was initiated as a response to the overwhelming number of orphaned Children and
vulnerable women in Uganda. It is positioned to rescue an individual, raise
each one as a leader in their chosen sphere of life so that they in turn will
rebuild their nation.