Aston Martin Appoints PR Communications in Singapore
SINGAPORE - Media OutReach - Nov 4, 2015 - Wearnes Automotive Pte Ltd, the official Singapore dealer for the world's most sought-after British sports car, Aston Martin, has appointed PR Communications Pte Ltd as its public relations agency for its Singapore operations.
The retainer contract, which commenced in October, will include the management of all Aston Martin's media relations, including influencer engagement, events management and digital engagement on the brand's social media platforms.
PR Communications Pte Ltd will be providing strategic counsel to the Aston Martin portfolio for 6 months, and will be responsible for the planning and execution of events to mark significant milestones for the brand, such as the launch of the new Aston Martin Singapore showroom and its 102nd anniversary happening early next year.
Pang Cheong Yan, Managing Director, Prestige Division, Wearnes Automotive, said, "We are honoured to be the new dealer in Singapore and are thrilled to work with one of Britain's greatest heritage brands. We are committed to growing the Aston Martin brand in Singapore, by showcasing its timeless elegance and superior power. Through the expertise of PR Communications, we believe Aston Martin will be able to increase its brand presence and create impactful campaigns in the near future."
Eric Chan, Managing
Director, PR Communications, is extremely delighted to be partnering with Aston
Martin. "We are indeed pleased to add
another very prestigious brand to our portfolio. We were awarded this
appointment after a rigorous round of pitching.
I am extremely proud of my team for their creativity and efficient
delivery of our proposal. We look
forward to implementing our strategic ideas for Aston Martin in the coming
months," said Chan.
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About PR Communications Pte Ltd
PR Communications is an award-winning Singapore-based public relations consultancy. Established in 1990, the agency specializes in Lifestyle and Brand Marketing as well as Corporate Reputation and Eco-PR. With an extensive portfolio of global organizations as well as start-up brands, the team of twelve has a vast amount of expertise and experience in customizing a public relations programme for their clients. Their key retainer clients include The Club Hotel, Samsonite, Pazzion, AMK Hub, Deliveroo, Formula 10.0.6, and 4 Fingers.
PR Communications Pte Ltd
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04 Nov 2015
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